OUTCOMES

Here is a sampling of the kinds of outcomes we can provide for clients.

BUSINESS DEVELOPMENT

• Prepared, Negotiated and Managed major distribution alliance with publicly-held Medical Device company (2005)
• Developed Targeted Partnership with Major Trade Publisher for Niche Software Developer (2002)
• Turned Around Conflicted Channel Partnership from Zero to Incremental $100,000/yr Deal (2000)
• Created Best Practices Methodology for Strategic Alliance Diligence (2000)
• Created Multiple High-Value Alliances with Print Media for New Cable TV Network (1999)
• Developed Major Distribution Alliance for OEM SOftware Company in Internet Ad Technology Space (1998)

• Developed Behavioral Ad Targeting Strategy including Packaging, Case-Study and Ad Sales Rollout for Multi-channel Retailer (2007-2008)
• Product Development for a Internet Video Technology Firm Targeting Physicians and Attorneys (2005-2006)
• Leveraged Radio Webcast for to Create Opt-In Real Estate Mailing List(2003)
• New Product Launch for a Tech Firm Targeting Law Firm IT (2002)
• Created New Brand Identity for Software Group of Consulting Firm (2002)
• Conducted Ad Server Technology Study of Major Online Media (2000)
• Generated Affluent Leads for Cultural/Networking Organization (1999)
• Created Brand Identity and Product Marketing Plan for New Internet Ad Technology (1998)
• Executed Web User Study for Popular Multiplayer Web Game (1996)
• Developed Online Marketing Campaigns for Established Clothes Manufacturer (1995)

• Advised Online Video Technology Start-up on Venture Strategy including Product, Marketing and Finance (2008)
• Advised Social Media Advertising Start-up on Marketing & Business Strategy (2006-08)
• Advised Online Video Start-up on Product Development and Commercial Launch (2007)
• Performed Prior Art Patent Research for Internet Advertising Network (2007)
• Devised and Implemented Productization Strategy for Internet Video Production Firm (2004-2005)
• Advised Start-up Internet Advertising Company on Launch (2001)
• Authored/Co-authored Business Plans for Several Business Ventures (2000)
• Authored White Paper on Online Promotion Tracking (1995)

• Conducted Proof-of-Concept Test for Trade Association Blog and Podcast (2004 and 2006)
• Launched 24x7 Webcast,Web sites and wireless portals for Music and Real Estate Programming (2003)
• Redeveloped Ecommerce site and Launched Email Newsletters for Start-up Cable TV Network (1998)
• Implemented Numerous Site Metrics and Tracking Information Systems (1994-1997, 1998-1999)
• Led Product Management of Innovative Web Site Tracking Service (1996) and and an Internet Video Technology Firm (2004)
• Managed Marketing Communications Efforts for Numerous Online Marketer Clients and Traditional Agencies (1994-1997)
• Set-up, Managed Financial/Project Management Systems of an Internet Agency (1994)
• Co-founded First Wave Dedicated Web Agency in Chicago (1994)

• Developed and Taught 13-Week Course for Chicago-based Arts and Media College (1995-1998)
• Led Training Session for Management Executives of Channel Alliance Partner (1998)