Earlier this century, a fellow named John Wannamaker said,
"Half the money I spend on advertising is wasted -
and trouble is, I don't know which half."
Anyone spending money to advertise in traditional
media has been asking themselves "Which half?"
for years. In the uncharted world of the Internet,
advertisers are asking this question even more often.
We heard mediafolk scratching their heads
in unison, saying things like, "If I could ride the
'clickstream' - if I could find out where someone
clicked to jump to my Web site - I'd know which
of my commercial link placements are most effective.
I'd know how well my online promotional efforts
are working. I'd finally know which half."
'95 Press Release | '97 White Paper
Enter Lilypad | Technical FAQ| Glossary