FREQUENTLY ASKED QUESTIONS - TECHNICAL
Described here are the most common questions which you may have about your
Web site traffic and the origin of such traffic.
What is Lilypad?
First, it makes most sense to explain what Lilypad is not. Lilypad is not a
log-file analyzer, and does not use your Web site's server logs. Lilypad is
standalone software application which simply helps you gauge the
effectiveness of your online media promotions. Lilypad takes much of the
guesswork out of Web site promotional planning and the post-buy analysis of
commercial Web media placements and sponsorships by allowing you to learn
how Web users are finding your Web site.
When should I use Lilypad?
With daily traffic summary reports you can use Lilypad right away to
observe the popularity of your Web site, tracking if your Web site is
growing or declining in prominence and use. Lilypad is of particular use if
your Web site is involved with pay per clickthrough banner advertising.
However, keep in mind, that Lilypad prepares reports based on data which it
gathers on its own. In order to use the aggregate performance history
reports, you'll need to have several days worth of information before the
reports will be very meaningful.
What will Lilypad do for me?
First, Lilypad will end your dependence on the often unverified and diverse
unstandardized clickthrough reports provided by the Web media you've
sponsored. Lilypad will provide you with critical information in easy to
read reports that will allow you to make better evaluation decisions
concerning your Web site promotional efforts, e.g. which Web sites are
giving me the most bang for the buck?
The Lilypad report is confusing! What does it really mean?
Lilypad is a feature-rich environment, and depending on what you need from
Lilypad, the various report parameters will have different levels of
usefulness to different people. Although we have a good idea of what you
might be using it for , the best thing to do is experiment with Lilypad.
Let us know what you like and don't like, we're always looking for ways to
improve our software.
What is the value of Lilypad?
Lilypad is most valuable when used to help make informed decisions about
Web site promotion, particularly repose oriented banner advertising. Simply
as an independent source of information, Lilypad provides insight about Web
How can I be sure Lilypad really works?
It's very easy to test Lilypad, simple open two Web browser windows with
one set to Lilypad and the other on a page which links to your Web site.
First, run a real-time traffic summary report noting the total. Next,
quickly click on the link in the other window and wait for your Web site to
load. Finally, quickly reload your traffic summary report - it should have
increased by one.
Does Lilypad data need to be audited?
No, auditing is a process which involves objective third-party researchers
that determine the veracity of the claims of commercial Web media
suppliers. Since Lilypad strictly reports response to Web promotion and
resides on the advertiser's Web server, there is no need for auditing.
Instead, Lilypad is more like a "checks and balances" system for monitoring
your Web media suppliers.
What happens, when I click on a hyperlink in the report and nothing comes up?
Typically when this phenomenon occurs, you are requesting an expired
hyperlink. As you will begin to notice the Web is under constant turbulence
as Web sites are moved, hyperlinks get archived to another part of site and
servers sometimes are temporarily inaccessible. Often, hyperlinks are
provided on Web pages which have been created dynamically, i.e. they only
exist once and therefore you'll never be able to visit the actual page
which caused the visit.
Is Lilypad effected by browser-caching, proxy servers and site mirroring?
Lilypad is dependent upon the direct client-server connection to properly
recognize an incoming visit. It is likely that as a result of this
phenomenon, Lilypad understates traffic in certain instances, e.g. a
frequently visited Web site cached on America Online's system will not be
counted since the browser never connects directly to it. Fortunately like
most server applications, Lilypad understates Web traffic about as much as
your Web media suppliers banner management software does and therefore
"apples to apples" comparisons are relevant.
Who should use Lilypad?
Although many folks on the Web team will find the Lilypad data fascinating,
Lilypad is not as much a tracking tool as it is a tool for assessing the
effectiveness of Web site promotional efforts. Lilypad was developed by Web
marketers for Web marketer's honed in the field to provide the information
you need most. As such, Webmasters, online media planners, Web promotions
specialists, marketing staff and especially Web advertising experts will
come to depend on Lilypad for it's centralized easy to use reports.
If you are spending money to promote your Web site Lilypad can make your
Does Lilypad count hits?
No, Lilypad does not count or analyze log file hits. Instead, Lilypad
counts destination Web page requests, or visits that have occurred.
How does Lilypad work?
Essentially, Lilypad gathers data using a proporitary method which allows
for on demand generation of traffic summary reports and sophisticated
hgistorical performace reports. Lilypad does not use sample data, but
instead provides a census of the server traffic data which it generates.
© 1995 Domenico Tassone.