Resources - Seiche Analytics | Measurement + Strategy + Process

Resources

Resources for learners and practitioners:

WAA 2010 Study
Forester's 2009
ComScore's "Natural Born Clickers"
For the latest: Tip of The Spear Blog
Streams Lilypad featured in the first book on the subject (analytics): Web Site Stats by Rick Stout's (1995). There is also an early (1995) Lilypad Press Release.

Get in touch here.

Seiche Analytics | Measurement + Strategy + Process

© Copyright 2009-10. All Rights Reserved.

Measurement

Research and Performance: DART for Agencies (DFA), DART for Publishers (DFP), Mediaplex, Open AdStream, Quantcast, Compete, Hitwise, OpenAds, NetGravity, Google Analytics, Omniture SiteCatalyst, Visual Sciences, (HBX), WebTrends, Fireclick, Streams Lilypad, Unica NetInisght, Coremetrics, Clicktracks, SiteStats, StatCounter, Quantcast, Dynamic Logic, Insight Express, ComScore, Nielsen, Conversational Measurement Toolbox, Buzzmetrics, Yesmail, Epsilon, Lyris and ExactTarget

Strategy

The Big Picture. See the hill? Take the hill. How? Understand the difference between strategy and tactics...goal and objectives.

Process

People and Technology: Symbiotic Synergy and avoiding the Ignorance Economy. The Ad Analytics Audit